00540pamaa2200181 4500 0000012525 20060620090000.0 0673991458 658.8 RUS HD9980 RUS 1996 RUST Service marketing Roland T. Rust, Anthony J. Zahorik and Timothy L. Keiningham. New York: Harper Collins, 1996. xx, 508p.: 24cm. Service industries -- Marketing Customer service Zahorik, Anthony J. Keiningham, Timothy L.