Service marketing
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
New York:
Harper Collins,
1996.
|
| Subjects: |
| LEADER | 00540pamaa2200181 4500 | ||
|---|---|---|---|
| 001 | 0000012525 | ||
| 005 | 20060620090000.0 | ||
| 020 | 0 | 0 | |a 0673991458 |
| 082 | |a 658.8 RUS | ||
| 090 | 0 | 0 | |a HD9980 |b RUS 1996 |
| 100 | 1 | 0 | |a RUST |
| 245 | 1 | 0 | |a Service marketing |c Roland T. Rust, Anthony J. Zahorik and Timothy L. Keiningham. |
| 260 | 0 | 0 | |a New York: |b Harper Collins, |c 1996. |
| 300 | |a xx, 508p.: |b 24cm. | ||
| 650 | 0 | 0 | |a Service industries -- |x Marketing |
| 650 | 0 | 0 | |a Customer service |
| 700 | 1 | 1 | |a Zahorik, |h Anthony J. |
| 700 | 1 | 1 | |a Keiningham, |h Timothy L. |