APA Citation

RUST, Zahorik,, & Keiningham. (1996). Service marketing. New York: Harper Collins.

Chicago Style Citation

RUST, Zahorik, and Keiningham. Service Marketing. New York: Harper Collins, 1996.

MLA Citation

RUST, Zahorik, and Keiningham. Service Marketing. New York: Harper Collins, 1996.

Warning: These citations may not always be 100% accurate.