Dickson. (1997). Marketing management (2nd ed.). Fort Worth: The Dryden Press.
Chicago Style CitationDickson. Marketing Management. 2nd ed. Fort Worth: The Dryden Press, 1997.
MLA CitationDickson. Marketing Management. 2nd ed. Fort Worth: The Dryden Press, 1997.
Warning: These citations may not always be 100% accurate.