GLOBAL marketing management : cases and readings

Other Authors: BUZZELL,, Bartlett,, Quelch,
Format: Book
Published: Massachusetts: Addison Wesley, 1995.
Edition:3rd ed.
Subjects:
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020 0 0 |a 0201539721  
082 |a 658.848 GLO 
090 0 0 |a HF1416   |b GLO 1995 
245 0 0 |a GLOBAL marketing management :   |b cases and readings   |c edited by Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett. 
250 0 0 |a 3rd ed. 
260 0 0 |a Massachusetts:   |b Addison Wesley,   |c 1995. 
300 |a x, 686p.:   |b 24cm. 
650 0 0 |a Export marketing --   |x Management --   |x Case studies  
700 1 1 |a BUZZELL,   |h Robert D.  
700 1 1 |a Bartlett,   |h Christopher A.  
700 1 1 |a Quelch,   |h John A.