Marketing communications : an integrated approach
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London:
Kogan Page,
1993.
|
| Subjects: |
| LEADER | 00457pamaa2200157 4500 | ||
|---|---|---|---|
| 001 | 0000012290 | ||
| 005 | 20190809090000.0 | ||
| 020 | 0 | 0 | |a 9780749407759 |
| 082 | |a 659.1 SMI 1993 | ||
| 090 | 0 | 0 | |a HF5415.123 |b SMI 1993 |
| 100 | 1 | 0 | |a Smith |
| 245 | 1 | 0 | |a Marketing communications : |b an integrated approach |c P.R. Smith. |
| 260 | 0 | 0 | |a London: |b Kogan Page, |c 1993. |
| 300 | |a 403 p: |b 24 cm. | ||
| 650 | 0 | 0 | |a Communication in export marketing |
| 650 | 0 | 0 | |a Advertising media planning |