Kotler, P., Hershey,, & Armstrong. (1996). Instructor's resource manual with video guide for principles of marketing (7th ed.). New Jersey: Prentice Hall.
Chicago Style CitationKotler, Philip, Hershey, and Armstrong. Instructor's Resource Manual With Video Guide for Principles of Marketing. 7th ed. New Jersey: Prentice Hall, 1996.
MLA CitationKotler, Philip, Hershey, and Armstrong. Instructor's Resource Manual With Video Guide for Principles of Marketing. 7th ed. New Jersey: Prentice Hall, 1996.
Warning: These citations may not always be 100% accurate.