Instructor's resource manual and video guide for marketing management : analysis, planning, implementation and control
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New Jersey:
Prentice Hall,
1997.
|
| Edition: | 9th ed. |
| Subjects: |
| LEADER | 00519pamaa2200157 4500 | ||
|---|---|---|---|
| 001 | 0000012183 | ||
| 005 | 20150907090000.0 | ||
| 020 | 0 | 0 | |a 0132435284 |
| 090 | 0 | 0 | |a HF5415.13 |b KOT 1997 |
| 100 | 1 | 0 | |a Kotler, Philip |
| 245 | 1 | 0 | |a Instructor's resource manual and video guide for marketing management : |b analysis, planning, implementation and control |c Philip Kotler. |
| 250 | 0 | 0 | |a 9th ed. |
| 260 | 0 | 0 | |a New Jersey: |b Prentice Hall, |c 1997. |
| 300 | |a xxvii, 512p.; |c 28`cm. | ||
| 500 | 0 | 0 | |a Includes color transparencies |
| 650 | 0 | 0 | |a Marketing |