Instructor's resource manual and video guide for marketing management : analysis, planning, implementation and control
| Main Author: | |
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| Format: | Book |
| Published: |
New Jersey:
Prentice Hall,
1997.
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| Edition: | 9th ed. |
| Subjects: |
| Item Description: | Includes color transparencies |
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| Physical Description: | xxvii, 512p.; 28`cm. |
| ISBN: | 0132435284 |