Kotler, P. (1997). Instructor's resource manual and video guide for marketing management: Analysis, planning, implementation and control (9th ed.). New Jersey: Prentice Hall.
Chicago Style CitationKotler, Philip. Instructor's Resource Manual and Video Guide for Marketing Management: Analysis, Planning, Implementation and Control. 9th ed. New Jersey: Prentice Hall, 1997.
MLA CitationKotler, Philip. Instructor's Resource Manual and Video Guide for Marketing Management: Analysis, Planning, Implementation and Control. 9th ed. New Jersey: Prentice Hall, 1997.
Warning: These citations may not always be 100% accurate.