00468pamaa2200157 4500 0000011951 20100721090000.0 0256139903 658.8 PER 1996 HF5415.13 PER 1996 Perreault Basic marketing : a global managerial approach William D. Perreault, E. Jerome McCarthy. 12th ed. Chicago: Irwin, 1996. xi, 846p.: col.ill.; 27cm. Marketing -- Management