Basic marketing : a global managerial approach
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Chicago:
Irwin,
1996.
|
| Edition: | 12th ed. |
| Subjects: |
| LEADER | 00468pamaa2200157 4500 | ||
|---|---|---|---|
| 001 | 0000011951 | ||
| 005 | 20100721090000.0 | ||
| 020 | 0 | 0 | |a 0256139903 |
| 082 | |a 658.8 PER 1996 | ||
| 090 | 0 | 0 | |a HF5415.13 |b PER 1996 |
| 100 | 1 | 0 | |a Perreault |
| 245 | 1 | 0 | |a Basic marketing : |b a global managerial approach |c William D. Perreault, E. Jerome McCarthy. |
| 250 | 0 | 0 | |a 12th ed. |
| 260 | 0 | 0 | |a Chicago: |b Irwin, |c 1996. |
| 300 | |a xi, 846p.: |b col.ill.; |c 27cm. | ||
| 650 | 0 | 0 | |a Marketing -- |x Management |