Perreault. (1996). Basic marketing: A global managerial approach (12th ed.). Chicago: Irwin.
Chicago Style CitationPerreault. Basic Marketing: A Global Managerial Approach. 12th ed. Chicago: Irwin, 1996.
MLA CitationPerreault. Basic Marketing: A Global Managerial Approach. 12th ed. Chicago: Irwin, 1996.
Warning: These citations may not always be 100% accurate.