APA Citation

Perreault. (1996). Basic marketing: A global managerial approach (12th ed.). Chicago: Irwin.

Chicago Style Citation

Perreault. Basic Marketing: A Global Managerial Approach. 12th ed. Chicago: Irwin, 1996.

MLA Citation

Perreault. Basic Marketing: A Global Managerial Approach. 12th ed. Chicago: Irwin, 1996.

Warning: These citations may not always be 100% accurate.