Advertising worldwide : concepts, theories and practice of international, multinational and global advertising
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York:
Prentice Hall,
1994.
|
| Edition: | 2nd ed. |
| Subjects: |
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| 100 | 1 | 0 | |a De Mooij |
| 245 | 1 | 0 | |a Advertising worldwide : |b concepts, theories and practice of international, multinational and global advertising |c Marieke de Mooij. |
| 250 | 0 | 0 | |a 2nd ed. |
| 260 | 0 | 0 | |a New York: |b Prentice Hall, |c 1994. |
| 300 | |a xxii, 570p.: |b 24cm. | ||
| 650 | 0 | 0 | |a Advertising |