APA Citation

De Mooij. (1994). Advertising worldwide: Concepts, theories and practice of international, multinational and global advertising (2nd ed.). New York: Prentice Hall.

Chicago Style Citation

De Mooij. Advertising Worldwide: Concepts, Theories and Practice of International, Multinational and Global Advertising. 2nd ed. New York: Prentice Hall, 1994.

MLA Citation

De Mooij. Advertising Worldwide: Concepts, Theories and Practice of International, Multinational and Global Advertising. 2nd ed. New York: Prentice Hall, 1994.

Warning: These citations may not always be 100% accurate.