00468pamaa2200145 4500 0000009955 20060704090000.0 0273626442 HF5415.1265 OCO 1997 O'CONNOR Marketing and information technology : the strategy, application and implementation of ITin marketing John O'Connor, Eamonn Galvin. London: Pitman Pub., 1997. xii, 289p.: 25cm. Marketing GALVIN, Eamonn