Marketing and information technology : the strategy, application and implementation of ITin marketing
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
London:
Pitman Pub.,
1997.
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| Subjects: |
| LEADER | 00468pamaa2200145 4500 | ||
|---|---|---|---|
| 001 | 0000009955 | ||
| 005 | 20060704090000.0 | ||
| 020 | 0 | 0 | |a 0273626442 |
| 090 | 0 | 0 | |a HF5415.1265 |b OCO 1997 |
| 100 | 1 | 0 | |a O'CONNOR |
| 245 | 1 | 0 | |a Marketing and information technology : |b the strategy, application and implementation of ITin marketing |c John O'Connor, Eamonn Galvin. |
| 260 | 0 | 0 | |a London: |b Pitman Pub., |c 1997. |
| 300 | |a xii, 289p.: |b 25cm. | ||
| 650 | 0 | 0 | |a Marketing |
| 700 | 1 | 1 | |a GALVIN, |h Eamonn |