00550pamaa2200181 4500 0000009927 20060620090000.0 0077093461 658.8 BAR HF5415.123 BAR 1996 BARRETT Forensic marketing : the essential guide to optimizing results from marketing communication Gavin Barrett. London: McGraw Hill, 1996. xvii, 204p.: 23cm. Communication in marketing Marketing research Advertising Public relations