Forensic marketing : the essential guide to optimizing results from marketing communication
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London:
McGraw Hill,
1996.
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| Subjects: |
| LEADER | 00550pamaa2200181 4500 | ||
|---|---|---|---|
| 001 | 0000009927 | ||
| 005 | 20060620090000.0 | ||
| 020 | 0 | 0 | |a 0077093461 |
| 082 | |a 658.8 BAR | ||
| 090 | 0 | 0 | |a HF5415.123 |b BAR 1996 |
| 100 | 1 | 0 | |a BARRETT |
| 245 | 1 | 0 | |a Forensic marketing : |b the essential guide to optimizing results from marketing communication |c Gavin Barrett. |
| 260 | 0 | 0 | |a London: |b McGraw Hill, |c 1996. |
| 300 | |a xvii, 204p.: |b 23cm. | ||
| 650 | 0 | 0 | |a Communication in marketing |
| 650 | 0 | 0 | |a Marketing research |
| 650 | 0 | 0 | |a Advertising |
| 650 | 0 | 0 | |a Public relations |