00603pamaa2200193 4500 0000009783 20190813090000.0 9780273627982 658.8 MAR HF5415 MAR 1998 Adcock, Dennis author Marketing : principles and practice Dennis Adcock, Ray Bradfield, Al Halborg & Caroline Ross. Third edition. London: Financial Times Pitman Pub., 1998. xii, 480 pages: color illustrations; 25 cm. Marketing BRADFIELD, Ray Halborg, Al Ross, Caroline