Description: Marketing :

Main Author:	Adcock, Dennis (Author)
Other Authors:	BRADFIELD, Ray, Halborg, Al, Ross, Caroline
Format:	Book
Published:	London: Financial Times Pitman Pub., 1998.
Edition:	Third edition.
Subjects:	Marketing

Physical Description:	xii, 480 pages: color illustrations; 25 cm.
ISBN:	9780273627982