International marketing communications

Main Author: GRIFFIN
Corporate Author: Chartered Institute of Marketing
Format: Book
Published: Oxford: Butterworth Heinemann, 1993.
Series:The Marketing series. CIM student
Subjects:
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020 0 0 |a 0750605529/0750617853  
082 |a 659.1 GRI 
090 0 0 |a HF1416   |b GRI 1993 
100 1 0 |a GRIFFIN  
245 1 0 |a International marketing communications   |c Tom Griffin. 
260 0 0 |a Oxford:   |b Butterworth Heinemann,   |c 1993. 
300 |a xiv, 456p.:   |b ill.;   |c 24cm. 
440 0 0 |a The Marketing series. CIM student 
500 0 0 |a "Published on behalf of the Chartered Institute of Marketing" 
650 0 0 |a Communication in export marketing  
650 0 0 |a Advertising media planning  
710 1 1 |a Chartered Institute of Marketing