International marketing communications
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| Corporate Author: | |
| Format: | Book |
| Published: |
Oxford:
Butterworth Heinemann,
1993.
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| Series: | The Marketing series. CIM student
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| Subjects: |
| Item Description: | "Published on behalf of the Chartered Institute of Marketing" |
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| Physical Description: | xiv, 456p.: ill.; 24cm. |
| ISBN: | 0750605529/0750617853 |