Kotler, P., & Armstrong. (1997). Marketing: An introduction (4th ed.). New Jersey: Prentice Hall.
Chicago Style CitationKotler, Philip, and Armstrong. Marketing: An Introduction. 4th ed. New Jersey: Prentice Hall, 1997.
MLA CitationKotler, Philip, and Armstrong. Marketing: An Introduction. 4th ed. New Jersey: Prentice Hall, 1997.
Warning: These citations may not always be 100% accurate.