APA Citation

Kotler, P., & Armstrong. (1997). Marketing: An introduction (4th ed.). New Jersey: Prentice Hall.

Chicago Style Citation

Kotler, Philip, and Armstrong. Marketing: An Introduction. 4th ed. New Jersey: Prentice Hall, 1997.

MLA Citation

Kotler, Philip, and Armstrong. Marketing: An Introduction. 4th ed. New Jersey: Prentice Hall, 1997.

Warning: These citations may not always be 100% accurate.