00694pamaa2200193 4500 0000008516 20150907090000.0 0132435101 658.8 KOT 1997 HF5415.13 KOT 1997 Kotler, Philip Marketing management : analysis, planning, implementation and control Philip Kotler. 9th ed. New Jersey: Prentice Hall, 1997. xl, 836p.: col.ill.; 26cm. Prentice Hall series in marketing Includes 1 diskette title: PowerPoint 4.0 electronic transparencies for IBM version prepared by Jimidene Murphy Marketing -- Management Murphey, Jimidene