Marketing management : analysis, planning, implementation and control

Main Author: Kotler, Philip
Other Authors: Murphey,
Format: Book
Published: New Jersey: Prentice Hall, 1997.
Edition:9th ed.
Series:Prentice Hall series in marketing
Subjects:
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082 |a 658.8 KOT 1997 
090 0 0 |a HF5415.13   |b KOT 1997 
100 1 0 |a Kotler, Philip  
245 1 0 |a Marketing management :   |b analysis, planning, implementation and control   |c Philip Kotler. 
250 0 0 |a 9th ed. 
260 0 0 |a New Jersey:   |b Prentice Hall,   |c 1997. 
300 |a xl, 836p.:   |b col.ill.;   |c 26cm. 
440 0 0 |a Prentice Hall series in marketing 
500 0 0 |a Includes 1 diskette title: PowerPoint 4.0 electronic transparencies for IBM version prepared by Jimidene Murphy 
650 0 0 |a Marketing --   |x Management  
700 1 1 |a Murphey,   |h Jimidene