Marketing management : analysis, planning, implementation and control
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| Format: | Book |
| Published: |
New Jersey:
Prentice Hall,
1997.
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| Edition: | 9th ed. |
| Series: | Prentice Hall series in marketing
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| Subjects: |
| Item Description: | Includes 1 diskette title: PowerPoint 4.0 electronic transparencies for IBM version prepared by Jimidene Murphy |
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| Physical Description: | xl, 836p.: col.ill.; 26cm. |
| ISBN: | 0132435101 |