Kotler, P., & Murphey. (1997). Marketing management: Analysis, planning, implementation and control (9th ed.). New Jersey: Prentice Hall.
Chicago Style CitationKotler, Philip, and Murphey. Marketing Management: Analysis, Planning, Implementation and Control. 9th ed. New Jersey: Prentice Hall, 1997.
MLA CitationKotler, Philip, and Murphey. Marketing Management: Analysis, Planning, Implementation and Control. 9th ed. New Jersey: Prentice Hall, 1997.
Warning: These citations may not always be 100% accurate.