Marketing research
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
New York:
John Wiley,
1998.
|
| Edition: | 6th ed. |
| Subjects: |
| LEADER | 00514pamaa2200181 4500 | ||
|---|---|---|---|
| 001 | 0000007618 | ||
| 005 | 20190809090000.0 | ||
| 020 | 0 | 0 | |a 9780471170693 (hbk.) |
| 082 | |a 658.83 AAK 1998 | ||
| 090 | 0 | 0 | |a HF5415.2 |b AAK 1998 |
| 100 | 1 | 0 | |a Aaker, David A. |
| 245 | 1 | 0 | |a Marketing research |c David A. Aaker, V. Kumar and George S. Day. |
| 250 | 0 | 0 | |a 6th ed. |
| 260 | 0 | 0 | |a New York: |b John Wiley, |c 1998. |
| 300 | |a xvi, 776p.: |b ill.; |c 26cm. | ||
| 650 | 0 | 0 | |a Marketing research |
| 700 | 1 | 1 | |a Kumar, |h V. |
| 700 | 1 | 1 | |a Day, |h George S. |