Description: Marketing research

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Marketing research

Main Author:	Aaker, David A.
Other Authors:	Kumar,, Day,
Format:	Book
Published:	New York: John Wiley, 1998.
Edition:	6th ed.
Subjects:	Marketing research

Physical Description:	xvi, 776p.: ill.; 26cm.
ISBN:	9780471170693 (hbk.)