APA Citation

Aaker, D. A., Kumar,, & Day. (1998). Marketing research (6th ed.). New York: John Wiley.

Chicago Style Citation

Aaker, David A., Kumar, and Day. Marketing Research. 6th ed. New York: John Wiley, 1998.

MLA Citation

Aaker, David A., Kumar, and Day. Marketing Research. 6th ed. New York: John Wiley, 1998.

Warning: These citations may not always be 100% accurate.