00585pamaa2200181 4500 0000006542 20100310090000.0 0205121292 658.8 KER HF5415.135 KER 1990 Kerin Strategic marketing problems : cases and comment Roger A. Kerin, Robert A. Peterson. 5th ed. Boston: Allyn and Bacon, 1990. xiii, 732p.: ill.; 25cm. Marketing -- Decision making -- Case studies Marketing -- Management -- Case studies Peterson, Robert A.