Staff View: Strategic marketing problems :

Main Author:	Kerin
Other Authors:	Peterson,
Format:	Book
Published:	Boston: Allyn and Bacon, 1990.
Edition:	5th ed.
Subjects:	Marketing -- > Decision making -- > Case studies Marketing -- > Management -- > Case studies


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082			\|a 658.8 KER
090	0	0	\|a HF5415.135 \|b KER 1990
100	1	0	\|a Kerin
245	1	0	\|a Strategic marketing problems : \|b cases and comment \|c Roger A. Kerin, Robert A. Peterson.
250	0	0	\|a 5th ed.
260	0	0	\|a Boston: \|b Allyn and Bacon, \|c 1990.
300			\|a xiii, 732p.: \|b ill.; \|c 25cm.
650	0	0	\|a Marketing -- \|x Decision making -- \|x Case studies
650	0	0	\|a Marketing -- \|x Management -- \|x Case studies
700	1	1	\|a Peterson, \|h Robert A.