APA Citation

Kerin, & Peterson. (1990). Strategic marketing problems: Cases and comment (5th ed.). Boston: Allyn and Bacon.

Chicago Style Citation

Kerin, and Peterson. Strategic Marketing Problems: Cases and Comment. 5th ed. Boston: Allyn and Bacon, 1990.

MLA Citation

Kerin, and Peterson. Strategic Marketing Problems: Cases and Comment. 5th ed. Boston: Allyn and Bacon, 1990.

Warning: These citations may not always be 100% accurate.