Kerin, & Peterson. (1990). Strategic marketing problems: Cases and comment (5th ed.). Boston: Allyn and Bacon.
Chicago Style CitationKerin, and Peterson. Strategic Marketing Problems: Cases and Comment. 5th ed. Boston: Allyn and Bacon, 1990.
MLA CitationKerin, and Peterson. Strategic Marketing Problems: Cases and Comment. 5th ed. Boston: Allyn and Bacon, 1990.
Warning: These citations may not always be 100% accurate.