APA Citation

Cannon. (1986). Basic marketing: Principles and practice (2nd ed.). London: Cassell Educational.

Chicago Style Citation

Cannon. Basic Marketing: Principles and Practice. 2nd ed. London: Cassell Educational, 1986.

MLA Citation

Cannon. Basic Marketing: Principles and Practice. 2nd ed. London: Cassell Educational, 1986.

Warning: These citations may not always be 100% accurate.