Marketing management : a strategic planning approach
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York:
McGraw Hill,
1985.
|
| Series: | McGraw Hill series in marketing
|
| Subjects: |
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York:
McGraw Hill,
1985.
|
| Series: | McGraw Hill series in marketing
|
| Subjects: |