00467pamaa2200157 4500 0000006413 20060619090000.0 0070088659 658.8 BUE HF5415.13 BUE 1985 BUELL Marketing management : a strategic planning approach Victor P. Buell. New York: McGraw Hill, 1985. xxi, 682p.: ill.; 24cm. McGraw Hill series in marketing Marketing -- Management