00466pamaa2200157 4500 0000006364 20060619090000.0 0029465826 658.8 COH HF5415.13 COH 1991 COHEN The Practice of marketing management : analysis, planning, and implementation William A. Cohen. 2nd ed. New York: Macmillan, 1991. xx, 743p.: ill.; 24cm. Marketing -- Management