The Practice of marketing management : analysis, planning, and implementation
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York:
Macmillan,
1991.
|
| Edition: | 2nd ed. |
| Subjects: |
| LEADER | 00466pamaa2200157 4500 | ||
|---|---|---|---|
| 001 | 0000006364 | ||
| 005 | 20060619090000.0 | ||
| 020 | 0 | 0 | |a 0029465826 |
| 082 | |a 658.8 COH | ||
| 090 | 0 | 0 | |a HF5415.13 |b COH 1991 |
| 100 | 1 | 0 | |a COHEN |
| 245 | 1 | 4 | |a The Practice of marketing management : |b analysis, planning, and implementation |c William A. Cohen. |
| 250 | 0 | 0 | |a 2nd ed. |
| 260 | 0 | 0 | |a New York: |b Macmillan, |c 1991. |
| 300 | |a xx, 743p.: |b ill.; |c 24cm. | ||
| 650 | 0 | 0 | |a Marketing -- |x Management |