COHEN. (1991). The Practice of marketing management: Analysis, planning, and implementation (2nd ed.). New York: Macmillan.
Chicago Style CitationCOHEN. The Practice of Marketing Management: Analysis, Planning, and Implementation. 2nd ed. New York: Macmillan, 1991.
MLA CitationCOHEN. The Practice of Marketing Management: Analysis, Planning, and Implementation. 2nd ed. New York: Macmillan, 1991.
Warning: These citations may not always be 100% accurate.