Marketing management : analysis, planning, implementation and control
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New Jersey:
Prentice Hall,
1997.
|
| Edition: | 9th ed. |
| Series: | Prentice Hall series in marketing
|
| Subjects: |
| LEADER | 00529pamaa2200169 4500 | ||
|---|---|---|---|
| 001 | 0000005888 | ||
| 005 | 20150907090000.0 | ||
| 020 | 0 | 0 | |a 0132613638 |
| 082 | |a 658.8 KOT 1997 | ||
| 090 | 0 | 0 | |a HF5415.13 |b KOT 1997 |
| 100 | 1 | 0 | |a Kotler, Philip |
| 245 | 1 | 0 | |a Marketing management : |b analysis, planning, implementation and control |c Philip Kotler. |
| 250 | 0 | 0 | |a 9th ed. |
| 260 | 0 | 0 | |a New Jersey: |b Prentice Hall, |c 1997. |
| 300 | |a xl, 836p.: |b col.ill.; |c 26cm. | ||
| 440 | 0 | 0 | |a Prentice Hall series in marketing |
| 650 | 0 | 0 | |a Marketing -- |x Management |