Marketing management : analysis, planning, implementation and control
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New Jersey:
Prentice Hall,
1997.
|
| Edition: | 9th ed. |
| Series: | Prentice Hall series in marketing
|
| Subjects: |
| Physical Description: | xl, 836p.: col.ill.; 26cm. |
|---|---|
| ISBN: | 0132613638 |