00508pamaa2200193 4500 0000005312 20060620090000.0 0071146709 658.8 RAP HF5415 RAP 1996 RAPP The new maxi marketing Stan Rapp and Thomas L. Collins. New york: McGraw Hill, 1996. xx, 330p.: 23cm. Sales promotion Marketing Advertising COLLINS, Thomas L. New maximarketing