00539pamaa2200181 4500 0000005279 20190814090000.0 0132631202 9780132631204 (pbk) 658.8 KOT 1997 HF5415 KOT 1997 Kotler, Philip author Marketing : an introduction Philip Kotler, Gary Armstrong. Fourth edition. New Jersey: Prentice Hall, 1997. xxix, 694 pages: color illustrations; 26 cm. Marketing Armstrong, Gary