Marketing : an introduction
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
New Jersey:
Prentice Hall,
1997.
|
| Edition: | Fourth edition. |
| Subjects: |
| LEADER | 00539pamaa2200181 4500 | ||
|---|---|---|---|
| 001 | 0000005279 | ||
| 005 | 20190814090000.0 | ||
| 020 | |a 0132631202 | ||
| 020 | |a 9780132631204 (pbk) | ||
| 082 | |a 658.8 KOT 1997 | ||
| 090 | 0 | 0 | |a HF5415 |b KOT 1997 |
| 100 | 1 | |a Kotler, Philip |e author | |
| 245 | 1 | 0 | |a Marketing : |b an introduction |c Philip Kotler, Gary Armstrong. |
| 250 | |a Fourth edition. | ||
| 264 | 1 | |a New Jersey: |b Prentice Hall, |c 1997. | |
| 300 | |a xxix, 694 pages: |b color illustrations; |c 26 cm. | ||
| 650 | 1 | 0 | |a Marketing |
| 700 | 1 | |a Armstrong, Gary | |