Description: Marketing :

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Marketing : an introduction

Main Author:	Kotler, Philip (Author)
Other Authors:	Armstrong, Gary
Format:	Book
Published:	New Jersey: Prentice Hall, 1997.
Edition:	Fourth edition.
Subjects:	Marketing

Physical Description:	xxix, 694 pages: color illustrations; 26 cm.
ISBN:	0132631202 9780132631204 (pbk)