APA Citation

Kotler, P., & Armstrong, G. (1997). Marketing: An introduction (Fourth edition.). New Jersey: Prentice Hall.

Chicago Style Citation

Kotler, Philip, and Gary Armstrong. Marketing: An Introduction. Fourth edition. New Jersey: Prentice Hall, 1997.

MLA Citation

Kotler, Philip, and Gary Armstrong. Marketing: An Introduction. Fourth edition. New Jersey: Prentice Hall, 1997.

Warning: These citations may not always be 100% accurate.