APA Citation

Pride. (1997). Marketing: Concepts and strategies (10th ed.). Boston: Houghton Mifflin.

Chicago Style Citation

Pride. Marketing: Concepts and Strategies. 10th ed. Boston: Houghton Mifflin, 1997.

MLA Citation

Pride. Marketing: Concepts and Strategies. 10th ed. Boston: Houghton Mifflin, 1997.

Warning: These citations may not always be 100% accurate.