Marketing to the mind : right brain strategies for advertising and marketing

Main Author: MADDOCK
Other Authors: FULTON,
Format: Book
Published: Connecticut: Quorum Books, 1996.
Subjects:
LEADER 00599pamaa2200181 4500
001 0000005131
005 20060619090000.0
020 0 0 |a 1567200311  
082 |a 659.1019 MAD 
090 0 0 |a HF5822   |b MAD 1996 
100 1 0 |a MADDOCK  
245 1 0 |a Marketing to the mind :   |b right brain strategies for advertising and marketing   |c Richard C. Maddock, Richard L. Fulton. 
260 0 0 |a Connecticut:   |b Quorum Books,   |c 1996. 
300 |a xvii, 280p.:   |b ill.;   |c 25cm. 
650 0 0 |a Advertising --   |x Psychological aspects  
650 0 0 |a Motivation research (Marketing)  
650 0 0 |a Marketing  
700 1 1 |a FULTON,   |h Richard L.