Schiffman, & Kanuk. (1994). Consumer behavior (5th ed.). New Jersey: Prentice Hall.
Chicago Style CitationSchiffman, and Kanuk. Consumer Behavior. 5th ed. New Jersey: Prentice Hall, 1994.
MLA CitationSchiffman, and Kanuk. Consumer Behavior. 5th ed. New Jersey: Prentice Hall, 1994.
Warning: These citations may not always be 100% accurate.